Sweetwood is dedicated to creating original theatrical experiences. Critically-acclaimed writing, world-class comedy and award-winning artists are at the foundation of every production. We offer impeccable service and experienced marketing support to each client and presenter.

Sweetwood also provides creative consulting and development for custom corporate events, videos, web series and television content that focuses on using humor to retain message. Sweetwood has created, written, produced and directed original entertainment for Columbia/Tristar, NBC Productions, ABC, CBS, PBS, Paramount Home Video, Ford Motor Co., Ernst & Young, NHL, Verizon, Con Agra Foods and Anheuser-Busch.

Our Productions

Critically-acclaimed writing, world-class comedy and award-winning artists are at the foundation of every production.

Good humor men


Pat Hazell

Chief Creative Officer

Showtime declared Pat Hazell one of the five funniest people in America. His 25 years of experience as a writer, producer and director have made him a go-to guy for new American theater. Pat is one of the original writers for NBC’s Seinfeld, a Tonight Show veteran, a critically acclaimed playwright and a contributing commentator to National Public Radio. He is recognized for his genuinely funny Americana humor and his salute to nostalgia.

As a playwright, Pat’s first endeavor Bunk Bed Brothers was optioned by Columbia Pictures, then gained the attention of the TV industry and was filmed as the sit-com, American Pie, for NBC. Hazell’s signature work, The Wonder Bread Years, a grand salute to the baby-boomer generation, aired on PBS where they referred to Hazell as “America’s Foremost Pop Culture Anthropologist.” Currently, the live theatrical tour of The Wonder Bread Years is enjoying success across the US.

As the Chief Creative Officer of Sweetwood Creative, he is responsible for the national tours of five original productions: Bunk Bed Brothers, Nashville Backstage, The Wonder Bread Years, My Funny Valentine and A Kodachrome Christmas. Pat is currently collaborating on a musical adaptation of his original play Grounded For Life. However, his greatest accomplishment is being the father of two of the brightest shining stars in the universe, Tucker and Keaton.

Katie Goan

Managing Director

Katie Goan is an entertainment producer, administrator and writer and has worked in show business for more than twenty years.

Katie comes to Sweetwood Creative after many years in New York City where she was Managing Director of The People’s Improv Theater (The PIT). She also worked in New York for Roundabout Theatre Company, Ars Nova Theater and Class Productions, as well as Virginia Stage Company in Southeast Virginia. Katie is the co-creator and writer of Kidnapped By Craigslist, an original comedic play that explores the online community, Craigslist. The play garnered nationwide attention from critics and developed a cult following, with productions presented in New York, Los Angeles, Austin, and Phoenix. Kidnapped By Craigslist was chosen as “Critic’s Pick” from TimeoutNY, “Voice Choice” by The Village Voice, and was a nominee for the Emerging Comedy New York award.

Additionally, Katie has worked for theatre and arts festivals around the country, including The New York International Fringe Festival, Fusebox Festival, FronteraFest, and Texas Young Playwright’s Festival. Katie was a company member of Golden Performing Arts Center in Los Angeles, and an apprentice at PCPA (Pacific Conservatory of the Performing Arts) in central California. Katie received her BA in Theatre from St. Edward’s University in Austin, TX.

Tony Reitano

Touring Production Manager

Tony started his career as an actor in New York, then moved to Los Angeles and discovered the lucrative world of commercials, selling everything from batteries to Bud Light. He ultimately landed a ten-year stint as Vince the Crash Dummy in the award- winning safety belt commercial campaign. Tony and his character Vince were recently inducted into the Smithsonian Museum. He has been a longtime Production Manager for Pat Hazell’s The Wonder Bread Years and Cocktails with Larry Miller, and was Production Stage Manager for Bunk Bed Brothers. He is the author and producer of the live radio plays Young St. Nick, Sleepy Hollow and Other Headless Tales and Legend of the Leprechauns.

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6407 Weatherwood Cove Austin, TX 78746 512.383.9498 info@sweetwoodproductions.com
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